Want to find successful opportunities for your business? Want to know exactly what your customers want, so that you can sell more to them? If so, then you should conduct a customer survey.

Many people associate customer surveys with customer satisfaction, but it’s much more than that. Conducting a customer survey is your chance to discover your customer’s needs and learn how you can increase sales. You can use it to enhance your understanding of your customer’s requirements, recognise your weaknesses and find gaps in the market.

You can ascertain detailed information about how you can improve your customer’s experience by asking – how could your experience at our company be improved?

You can identify the weaknesses within your business by asking questions such as – is there anything that you didn’t like about our service?

You can find gaps in the market by asking – are there any services which we currently do not offer, that you will like to purchase from us?

Typical questions to use in a customer survey include:

  • How did you hear about us?
  • On a scale of 1 – 10, with 10 being the best, which number would you use to rate our service?
  • Are there any ways in which our products/services could have been improved?

Understanding the needs of your customers is key to maintaining a successful business. So ensure that you conduct frequent customer surveys so that you can discover your customer’s needs.